News A successful launch for Lincrusta in China

Dimoon Building Materials, based in Shanghai, have successfully been distributing our Crown and Vymura Wallcoverings in China for several years now. So we were delighted when Wayne Tong, owner of Dimoon, agreed to distribute Lincrusta there.

The China Build & Decor Exhibition, held in Beijing in March 2010 proved the perfect launch pad for Lincrusta.

With a large wall area decorated to showcase our best selling design, Italian Renaissance, finished in an opulent gold effect, Lincrusta really was the star of the show.

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Lincrusta is the ultimate wallcovering used in some of the most prestigious buildings and locations around the world since it was first invented in 1877. Lincrusta is unique in the home and commercial decorations markets - there's simply nothing quite like it for classical style and durability. Lincrusta is made today from natural materials in exactly the same way as 1877, even using the same designs and, in some cases, the original rollers. Lincrusta is a perfect solution for today's interior designers, specifiers and architects as it offers innovative solutions for any design application. Whether you're recreating traditional splendor or wanting to make a contemporary statement or even a fusion of both styles, Lincrusta can be used in any kind of interior design application.